Traditional folk forms in India can be effectively utilised for social
developmental communication. The communication potential of India
traditional performing art has been proved time and again by many
instances of national importance. In fact, as Badal Sirckar, the noted
Bengali play writer admits rather candidly, He borrows elements from
the folk dreams as a matter of “expediency”.
Realizing the importance and powerfulness of this medium, the first
five-year plan projected that people in the rural areas should be
approached through traditional forms in addition to electronic media for
publicity purpose. In later years, the UNESCO picked it up. The traditional
forms of communication constitute a potential source for conveying
messages for economic and social development. Communities and
individuals have utilized a vide range of media local fares, puppet shows,
street theatre folk songs and ballads for social purposes and as a support
to local development schemes for health and family welfare campaigns,
for creating political awareness.
The traditional media are close to the hearts and minds of the people,
so there appeal is a personal, intimate level, Further familiar format and
content, as also the colloquial dialects used. Make the clarity in
communication cross-cultural communication hurdles are not encountered
here. The numerous groups and different forms available for specific
homogenous groups and for specific purposes can be exploited to cater to
people of different region. Rapport is immediate and directs the barriers
to communication non-existent.
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